Brand identity is an element of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers’ minds. A brand identity is a way to communicate with the world.
Brand is the perception of the company in the eyes of the world. According to Business Dictionary, a brand is a unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors.
Brand identity is the collection of all elements that a company creates to portray the right image to its consumer. Essentially, Brand identity is your logo, Your color palette and Your info-graphic style.
Why Brand Identity Design is Important
Branding is important for generate future business, and a strongly established brand can increase a business’ value by giving the company more leverage in the industry. A brand can make a good impression on its potential buyers or users to gain their trust. Professional branding gives people the impression that you’re an established, confident, and trustworthy company. skill and strategy, a brand can establish an identity that sets itself apart from the competition and sparks a connection with its audience. 5 reasons brand identity is important for your business:
A strong and recognizable brand can help a business be more successful, which is why creating an effective brand identity is so important. Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived.
How to Designing Your Brand Identity
When you create a brand identity, you’re essentially applying your brand values to any visual elements that will be used to promote your business.
Here, you’ll learn everything you need to know about designing a brand identity, along with our best tips and tools to do it. Common elements of brand identity designing:
Logo: Logo design is a big part in branding, so designers are recommended to pay big attention to its creative process. It helps to avoid unnecessary similarity with other logos in the sector and make an original brand identity. To design a strong brand identity, you need to complete the foundational work of your brand strategy, specifically your logo and brand style.
In addition to that, if your logo is well designed, it becomes your business’s iconic symbol that represents the values you stand for and inspires positive feelings among your customers.
Colors: Colors are everyone’s all-time favorite, it has always an impact on people’s emotional state. So, it has always been an essential consideration in your brand identity system. The color red is a sign of energy, aggression, and warmth. Yellow is friendly color and easy to understand and evokes emotions, clarity, and warmth. Green is a cool color and Blue shows professionalism, integrity, and calmness. All colors have meaning, and a human mind is highly responsive to visual stimuli, and the color is one of the significant factors in getting a response from the customers.
The use of specific colors in a logo design creates a meaningful and drive first responses of the consumers to drawl their branding messages. Keep in mind that a color’s meaning differs in different countries and cultures; what meaning you may know about color is entirely a different discernment in diverse parts of the world. Also, different tints, shades, and hues of the color change its meaning. So, it is best to be careful which color you would use in your logo design for your brand.
Product Packaging: The product packaging design is very important role in your brand identity. packaging is an art of covering or packing the items. When we are shopping to buy some personal products such as cosmetics, clothes, bags, perfumes, shoes etc. packaging is a factor that we consider before buying the products. It is essential for you to know the appropriate features of a successful and effective design so that you can create a product packaging design which will create a brand image that will stand out from the business competitors.
Your packaging design should instantly grab the attention of the audiences. Always remember that this is the good experience of the audience with your brand. Therefore, the structural design should create “never-to-be-forgotten” introduction.
Business Cards: The business card represents your company’s brand. The company logo is prominently displayed for brand identity. The fonts used, color, texture and paper stock used also conveys a message about the type of industry represented. Your business card design is an essential part of your branding and should act as a visual extension of your brand design.
Create a Brand Style Guide: A brand style guide acts as a key document that helps content creators communicate a consistent message to your audience, it’s a great asset for creating consistent, on-brand content. Be sure to include the logo, writing samples, words, PowerPoint templates or photography along with its corresponding color formats for web and print. A style guide is essential to keep your brand identity consistent, recognizable, and own-able, even as several different people develop content for your brand.
Email Design: Email branding is the process of using images, text, colors, logos, and social media to craft a recognizable identity for your business. A strong brand identity is at the heart of every successful marketing initiative and email is no exception. By strengthening the branding of your emails, you will increase the efficacy of your current email campaigns.
Once your business is started and your corporate identity is in place, you need to maintain what you have so carefully created. Your brand identity is what sets you apart from the endless sea of competitors, so it’s time to start designing.