// ATR, Diploma of Building and Construction



RTO in Construction and Painting Industry


Website design, development and maintenance


PHP, Laravel


Web Copywriting (Article, Blogs)


Alpha Training & Recognition (ATR) was established in Australia to offer training for the building and construction industry. We are experienced over 15 years in the industry, and this RPL business is owned and maintained by the top building industry experts. ATR’s head office is situated in Gold Coast, QLD, Australia. Our goal is to help achieve the goals and allow progressing in career and fulfilling the potentiality. So, we offer a nationally accredited training course for Diploma of Building and Construction (Building) and Certificate III in Painting and Decorating (only through RPL). Candidates will be awarded a building and construction diploma recognized throughout the country on completion of the course. We have some of the leading trainers in Australia, and our team will be able to accurately assess the skills and give all the assistance that one requires in order to obtain the qualification. We also offer advice with Builder’s Registration to once again make things easier all around for those working in the construction industry.

Our Approach

Quadque team was very considerate about the upcoming states of ATR online engagement. So, we launched a program to work on the website called ATR Web-build. Considering the past situation, we started our operation with the website build and improvement. First, our apprehensive was making the web idea creations and doing overall research for the ATR website. So, we researched the ATR website with all our elements and found out the website's primary problem. Then, our research team made a list of all website cons in an excel sheet, and we held a meeting with the ATR to propose all the matters regarding the web problems and budgeting.

After find out the primary issue, our team made some identity sample designs to set the finalized design for the ATR web pages. From the samples, we chose a web theme to customize according to the company's view with the help of our designer team. Here, we started our next step with the identity design and web page arrangement process. We maintained our best work lines on the webpage design to give fabulous outlooks and an eye-catching theme. Some significant changes were made in the website's entire layout by creating a new web plugin and a premium-ready theme. Our web designers did the web UI/UX development to change the pattern for the viewers.

Then the following task was to do the web development of the ATR website. Our backend service was operated through the programmer teams using Laravel framework and PHP coding to maintain all the relevant data in the Institution's database. The section of our programmer improved the Backend and Frontend functions for a better user interface. We did the maintenance jobs for the ATR website and adopted possible tools to do the web page management as per the RTO demands.

In the web implementation part, the programmer team created an outstanding web page interface and added unique content to engage the visitors. Alongside the phases, we worked on unique article sharing and other content publications for the ATR blog section. Our designed website was super SEO friendly, dynamic and healthy speed optimized for the ATR website. We added some key features, like, hover, motion graphics, micro-interaction, component sections, and other necessary aspects to the ATR website. After the web site's construction, we created an e-learning management system for the operational functions of ATR. Like, offered course guidelines, learning activities, student RPL related issues, and many more e-solution regarding the construction courses. We maintained a content calendar for all of the web page's tasks for the following time of our operation and prepared new ideas for the month. At the end of the month, we researched the overall results of ATR's web traffic, SEO, branding, visitor engagement throughout a team meeting every month. Our business development members helped forecast based on the website's current scenario and give various proposals at the meeting.

Finally, the ATR Web-build operation had to deal with many chapters and obstacles. For example, we faced communication gaps every day with the ATR management, and we had a lack of information to complete our day-to-day activities. Still, we played a significant role in maintaining and modernizing the website to solve various infrastructure-specific issues of the ATR website.

The Challenge

ATR was dealing with some problems in the services of their Website and other web platforms. The Website contained full of complications, and the web pages were not suitable for the business outlooks. ATR website's images didn't match the company's background, and there was a mess with the color combinations. They failed to manage related pictures and video content to serve the visitors. The web shades were not adopting along with the company's required theme, and it didn't match the company's logo. The page details didn't have a proper engagement, and those lines were not searched engine optimized (SEO) in the google list.

On the other hand, ATR's Website was missing the relevant information, and the blog section was totally empty to attract any reader. Viewers were not getting any blogs to read, and they were not interested in spending time on the Website. Along with that, the visitors were getting problems with the login menu, and there was no online format to apply for the courses. The web pages took too much time to load, and sometimes it showed difficulty to browse and show glitched for sometimes.

As a result, the new visitors were not engaging, and the viewers were spending less time on the Website, and the ATR owners were not happy with the web performance. So, basically, the main challenges were to develop an excellent, modernized, and user-friendly website for the visitors for a pleasant user experience. Also, the combination of website development packages and Website glitched fixing issues were the central concern to improve by the Quadque web expertise.


Case Study - ATR

  • The operation generates more sales than the past sales result and got lots of student engagement within the prior six months of the ATR Web-build in Australia.

  • Every day ATR website had an online presence of around 67% more than the usual visitors and got responses from the RPL customers after the web-build operation.

  • We build an application form management system for collecting all the information regarding the RPL student, which is very agreeable and easy to apply by the users.

  • ATR has improved the google rank and got more SEO-generated platforms in the online world from the active campaign management.

  • New students were engaged for the RPL courses after Quadque accumulated in the ATR web build operation. The sales growth rises to 50% more in the last quarter year.

  • The website has gotten a fresh new look, and the user experience is very friendly with an easy operating system for anyone. This operation brings remarkable success to beat other competitors in the RPL market from the web development services by Quadque.

  • Overall, Quadque helped to become the market leader in the RPL assessment program in Australia's Construction and painting industry.

  • From the active operation of website management, ATR has made an excellent improvement in the google rank and got more SEO generated stage in the online platform.


"QuadQue has a great contribution and assessments in our website platform to create quality web pages and contexts. Their outstanding web designing and development services have changed our business grade to lead for online visitors."

-Team ATR


QuadQue is the best digital partner for every kind of web service and digital marketing solution. We are working with the world’s leading enterprises, SMEs, and technology challenges. We help many businesses to elevate the valuations through custom software development, identity design, digital marketing services & AI & IOT implications.

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