Case Study – Bright College – Digital Marketing
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RTO in Commercial Cookery and Hospitality Management
Digital marketing, Brand Marketing, Lead Generation Campaigns
BRIGHT COLLEGE Social Platforms (Facebook, Instagram, Twitter, Tumblr, YouTube, Medium)
Copy Content, Visual Ad, Media post, blog post
Their management team failed to sprint any successful media buying campaigns, which affected the company's brand value and started to lose organic leads simultaneously. So, heading with such a measurable situation, they wanted to apply some smart techniques for the promotional tasks and digital marketing settlements under some proposed terms.
As the sales of RPL were dropping, and the top management was not pleased with the performance. They didn't even have any social media management procedure. They had no parameter controller for those media buying results or page optimization, which caused a low graphical outcome for the BRIGHT COLLEGE end. So, combining a media package of digital marketing and event campaigns, including email marketing, content posting, lead generation, and other online fixing issues, was the main obligations for Quadque Technology.
- The outcome of this digital marketing operation helped create brand value, and the engagement ratio was high among most working women interested in cookery and hospitality management.
- They got a number of 280+ leads engagements for the RPL qualifications after Quadque accumulated in the BRIGHT COLLEGE Digital operation.
- The sales growth successfully reached 50% more than usual, and that was a big outcome from the project initiatives.
- From the promotion of digital marketing and online campaigns, BRIGHT COLLEGE managed to get 30,000 visitors, reaches, and impressions per month, which was a tremendous improvement of their brand value.
- Also, they got some free assessments from the ad’s promotions and got free website traffic from Quadque’s digital marketing operation.
- Along with this operation, we selected several target groups, mainly depending on the woman’s interests. Even earned huge responses from the email marketing campaign, which approximately reached 1500 people from one active event.
- This RTO can bring remarkable success to beat competitors in the RPL market. Overall, Quadque helped BRIGHT COLLEGE to become the market leader and fabricate values in the cookery and hospitality industry around Australia.
"Quadque managed to result in a huge change by creating quality online platforms and unique media content for us. With outstanding coverage, they managed to build a strong base in those platforms and did an excellent maintenance job for our entire online business. As we able to beat our competitors in terms of increasing the brand value, grade and the target lead from the online platforms."
-Team Bright College Australia (BCA)
WHO WE ARE
QuadQue is the best digital partner for every kind of web service and digital marketing solution. We are working with the world’s leading enterprises, SMEs, and technology challenges. We help many businesses to elevate the valuations through custom software development, identity design, digital marketing services & AI & IOT implications.