// Diploma in Commercial Cookery and Hospitality Management

WE GUIDE YOU ON EVERY STEP IN YOUR CAREER TO PROVIDE A WORLD-CLASS EDUCATIONAL EXPERIENCE

INDUSTRY
INDUSTRY

RTO in Commercial Cookery and Hospitality Management industry

SERVICES
SERVICES

Website Design, Development, and Maintenance

PLATFORM
PLATFORM

WordPress

PUBLICATIONS
PUBLICATIONS

Web Copywriting (Articles, blogs)

01
Background

Bright College Australia (BCA) is a Registered Training Organisation with the goal of providing a world-class educational experience by delivering first-hand learning certificates of skills that can be transferred into a real-world environment. BCA was established in 2016, and it privately operates Recognition Prior Learning (RPL) operations. The physical office of the BCA is situated in WOLLONGONG NSW, Australia. Ms. Maria Cammarano is one of the directors of Bright College Australia. Along with that, Mr. Dew Gomes is playing the current CEO and Public representative of Bright College Australia. We provide RPL accredited qualification within a short process in Australia and offer the RPL and a range of nationally recognized qualifications from Certificate III, IV in Business Administration & Management to Diploma in Baking and Hospitality.

02
The Challenge

Bright College was troubling with the performance of its website and web contexts. The Web pages were not appropriately shuffled, and the fronts were not suitable with the company's outlooks. The web images didn't accumulate with the company's theme idea, and inside of the website, they failed to organize relevant content to serve the visitors. Along with that, the web colour concept was not appropriated and didn't match the company's required theme and company's logo. Some accessible information was missing, and the blog section had only one or two blogs with high plagiarism. Those articles didn't have a proper engagement, and those were not correctly searching engine optimized by google. For those reasons, readers were not getting the blogs very trendy and not interested in going through the articles. The visitors were getting various problems with the login bar. The web pages were taking much time to load, and sometimes it got challenging to reload and glitched with the browsing speed.

As a result, the new visitors were crashing, and the viewers were not spending much time on the pages, and the RTO owner was not happy with the web performance. So, here, the main challenges were to develop an excellent, modernized, and user-friendly website for the visitors for a pleasant user experience. Also, the website development packages and website glitched fixing issues were the main issues to improve by the Quadque web expertise.

03
Our Approach

The team of Quadque was conscious of the unstable situation of bright college website services. So, in this situation, we arranged a program called BCA Web-Fix operation. Considering the past situation, we began our operation with the website design and improvement. First, we attempted to make the identity design and doing overall research for the BCA website. So, we did proper research on the BCA website with all our professional elements and found out the website's fundamental problems. After then, our research team made a list of all website cons in an excel sheet, and we held a meeting with the BCA team to discuss all the matters regarding the web problems and budgeting. After the confirmation, we picked some premium web templates to customize according to the company's requirements with the help of our web developers.

Later, we started our works on the webpage design to give some astatic outlines and better views for each page. Inside that, we made some changes in the whole draft of the web pages. We embraced the creation of a new web plugin and a premium-ready WordPress theme for the website functions. We did the development to change the pattern of the website outlook. Our design team made some ready sample WordPress diagrams to set the finalized design by the BCA for the web pages.

Our second move was to make the web development of the BCA website. The programmer operated our back-end service by using WordPress and maintained all the relevant data in the database. The programmer did some customization tasks for a better user interface in the ready theme. We did the maintenance jobs for the BCA website and adopted various strategies to do the web page management as per the client's demands. In the web implementation part, the programmer team created an outstanding web page interface and added unique content to engage the visitors. Alongside the phases, we worked on unique article sharing and other content publications for the BCA blog section with our senior content writer. Our designed website was super SEO friendly, dynamic and healthy speed optimized for the BCA website. We added some key features, like, hover, motion graphics, micro-interaction, component sections, and other necessary components to the BCA website.

We maintained a monthly calendar for all web page tasks for the following time of our operation and prepared new ideas for the month. At the end of the month, we researched the overall outcomes of BCA's web traffics, SEO, branding, visitor engagement throughout a team meeting every week. Our SEO specialties members helped prepare a forecast report on the website's present states and proposed various ideas to improve at the weekly meeting.

In the end, the Bright College Australia (BCA) Web-Fix operation had to face many phases and dilemmas. For example, we had to fill the communication gaps with the management, and we had an incomplete information source to draw the line in our daily activities. Despite everything, we maintained to play a significant role in monitoring and modernizing the web-based to solve various unusual and irrelevant issues of the BCA website.

04
Results

  • Bright College Australia was happy with the texture and the site's outlook of each page with this operation.

  • The operation manages to increase more student engagement than the competitors and got lots of student involvement in the last six months of the 'BCA Web-Fix' operation.

  • BCA website gets an online presence of around 57% more than the usual visitors and got lots of genuine responses from the RPL customers after the web-fix operation. (Source: SEO expert)

  • The website finds a better out view, and the user experience is very friendly with an easy operating system for any visitors. All those ideas bring outstanding success to beat the competitors in the RPL market with the web development services by Quadque.

  • Overall, Quadque helped the BCA become the market leader in Australia's student counsel industry through the website connection.

  • From this active operation of the website, BCA has made an excellent improvement in the google rank and got more SEO generated stage in the online platform.

bright college case study
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"Quadque made a huge revolutionary change by creating a quality website and unique web contexts for BCA. Their wonderful identity web design and maintenance services have changed our business overview. We able to beat our competitors in terms of increasing the online visitors."

-Team Bright College Australia (BCA)

WHO WE ARE

QuadQue is the best digital partner for every kind of web service and digital marketing solution. We are working with the world’s leading enterprises, SMEs, and technology challenges. We help many businesses to elevate the valuations through custom software development, identity design, digital marketing services & AI & IOT implications.

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