// ITEC, Student Counsel

10 YEARS OF STUDENT COUNSELING EXPERIENCE & RPL PROVIDING AGENCY.

INDUSTRY
INDUSTRY

Student Counsel Center

SERVICES
SERVICES

Digital marketing, Brand Marketing, Lead Generation Campaigns, Email marketing

PLATFORM
PLATFORM

ITEC Social Platforms (Facebook, Instagram, Twitter, Tumblr, YouTube, Medium)

PUBLICATIONS
PUBLICATIONS

Copy Content, Visual Ad, Media post, blog post

01
Background

International Training and Educational Counsel (ITEC) is a renowned student Consultancy Agency that provides professional student qualifications and training in Australia. ITEC was established in 2011 with a longstanding reputation as one of Australia's leading education agencies. The head office of the ITEC is situated in Sydney, Australia. Now it started its business in multiple branches in Australia and Bangladesh for more active operations. In Australia, New Zealand, the United States, the United Kingdom, Canada, Malaysia, Europe, Asia, and South America, ITEC serves over 500 universities as well as a host of leading English language centres, technical colleges, and schools.

ITEC is associated with many Registered Training Organizations (RTO) in Australia. The main activity of the ITEC is to provide RPL services, and they offer 50 plus registered RPL qualifications. They contribute to proceed with the information about the selection of the universities, admissions, courses, accommodations, and Student Visa services. Now it's providing the migration and consultancy services and accumulating to do multiple tasks regarding the study abroad.

02
The Challenge

ITEC was troubling with the online services of their social platforms and brand promotions. The social media pages were not properly optimized, and the contents were not suitable as per the company's point of view. The attached images didn't fit the company's backdrop, and they failed to input related contexts to serve the audiences. ITEC team was performing well in the traditional marketing sector, but there were low activities in the online business. Their management failed to run any successful operation on media buying, and as a result, their brand value was declining and losing leads in this industry. At that point, they wanted to adopt advanced technology for the promotional tasks and needed to settle some specific goals under conditions.

Also, in this Covid pandemic, students depended on online education services rather than visiting the distance. But the team of ITEC couldn't perform the formed work line through digital promotions, and at that time, students' engagement was declining rapidly. As a result, the sales of RPL services were crashing within a short time, and the RTO holders were not happy with the performance. Even there was no parameter controller for those media buying or page optimization, which caused low graphical flow in the online business for ITEC. So, basically, the combination of media marketing, email marketing, event campaign, content posting, lead generation and other online fixing issues were the central concern for Quadque Technology.

03
Our Approach

The team of Quadque was highly concerned about the unpredictable situation of ITEC's digital services. So, we launched a program called ITEC D.marketing immediately after we signed in. Considering the prior condition of the online platforms, we began our first step of the operation with the media platforms set up. Then our digital specialist optimized the overall scenario of the ITEC Facebook business page; the other media stages Instagram, Twitter, Snapchat, Tumbler, and Medium. To know more depth of the results, we stepped into a plan to maintain a parameter and observed them in daily reports. After the finalization of page setup and putting the contexts, we showcased the student counsel services of ITEC in the product section. Later, we planned to work on the target audiences and regions to set off the operation. So, we researched the market condition and attracted a particular group of people to engage for better results. Understanding the ITEC needs, we followed a working module on-demand service in various projects of ITEC's events.

Secondly, we adopted some significant changes in the overall outlook of the online pages by creating unique content considering the business theme. The creative designer's team helped with mesmerizing content for the media pages and published 8-12 content per day to engage more visitors. That daily task included various static posts and motion videos based on the events and services. Even our creative team loved to work on multiple fun posts and unique, engaging posts for ITEC's social media. Our designed seats were super attractive and focused on SEO friendly optimized for the ITEC. Along with that, we added more platforms to run the operational functions of their digital marketing. As well as we do maintenance jobs for the ITEC media pages, and we had a schedule for sharing engagement posts in those media daily throughout the operation.

On the sequences, the digital marketing team did the operational tasks for the online marketing page with media buying, Facebook followers boosting, create product promotional content for each online plate and also did the content rotations for the total operation periods. We even optimized ads and promotional campaigns on special occasions or events by targeting the ITEC audiences. Along with those, we worked on page promotion to increase likes/followers, and we managed to operate a lead generation campaign for them. We also served with video content and helped to reach the target views in their YouTube channels. The business developer team adopted different digital marketing strategies and applied those on various tools for more accuracy. For ITEC media platforms, every day, our team had a planned schedule to share copy contexts, campaign promotions, blog publications, motion graphics content, ad sense copy, and other relevant services through our creative team. We followed a content calendar for all digital marketing tasks and prepared new ideas for the month. At the end of the month, we researched the overall outcomes of ITEC's media marketing traffics, google SEO, branding, and sales demand. We mainly focused on the leads throughout team meetings every month. Our business development members helped forecast based on the current scenario and give various proposals at the meeting.

Finally, the ITEC D.marketing operation had to face many phases and obstacles to keep the workflow smooth. Every day we met communication gaps with ITEC management and lacked information to complete our day-to-day activities. Still, we played a significant role in maintaining and modernizing the digital marketing framework to solve various ITEC online business infrastructure issues.

04
Results

  • The results from this digital marketing operation help to get more sales than usual and got lots of leads from the student engagement within the operation period of 'ITEC D.marketing.

  • 500+ leads were engaged for the RTO courses every month after Quadque accumulated in the ITEC D.marketing operation. The sales growth of RPL rises to 60% more.

  • From the digital marketing and active online campaign management, ITEC has made a tremendous improvement in brand awareness, which was 20 thousand plus reach for each month after the operation started.

  • They got substantial free website traffic flow with our active operation and also got 50 plus assessment checks for every month constantly from the Quadque process.

  • We managed to bring lots of page likes and followers for Facebook, Instagram, and other online media. Our YouTube video program for ITEC had a smooth operation.

  • Along with this operation, we selected 20+ target groups, especially for the ITEC function team. We even got huge responses from an email marketing campaign, which reached 2000 plus from one active event.

  • They bring remarkable success to beat other competitors in the RPL sales market. As a result, they were nominated as the finalist for the local business award in Australia from the marketing strategy of Quadque.

  • Overall, Quadque helped become the market leader and created values in the student counsel industry around Australia.

ITEC Australia

ITEC Bangladesh

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"Quadque has a great contribution and assessments in our online platform to create quality web pages and contexts. Their outstanding web designing services have changed our business grade and we got leads for online visitors."

-Team ITEC

WHO WE ARE

QuadQue is the best digital partner for every kind of web service and digital marketing solution. We are working with the world’s leading enterprises, SMEs, and technology challenges. We help many businesses to elevate the valuations through custom software development, identity design, digital marketing services & AI & IOT implications.

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