//Diploma in Nationally Recognised Education Training & Short courses.

A range of courses certified to suit clearly defined professional development needs

UCT
INDUSTRY
INDUSTRY

RTO- Certificate in leadership management and child education support Industry

SERVICES
SERVICES

Digital marketing, Brand Marketing, Lead Generation Campaigns, Email marketing

PLATFORM
PLATFORM

UCT Social platforms (Facebook, Instagram, Twitter, Tumblr, YouTube, Medium)

PUBLICATIONS
PUBLICATIONS

Copy Content, Visual Ad, Media post, blog post

01
Background

Unique College of Technology (UCT) is a Registered Training Organisation (RTO) and expert nationally recognized training provider since 2007. A Registered Training Organisation (RTO No. 91358) registered with the Australian Skills Quality Authority providing nationally recognized qualifications. With more than 13 years of experience, UCT privately operates Recognition Prior Learning (RPL) operations and providing the opportunity to realize professional ambitions through lifelong education and training system. The physical office of the BCA is situated in Greenfield Pde Bankstown NSW, Australia. Mr. Hilal Raziq is as assigned as the Chief Executive Officer of UCT, Australia.

Along with that, He is playing the current registration and public enquires representative of Unique College of Technology (UCT) in Australia. As a Registered Training Organisation, UCT follows the Australian Qualification Framework (AQF) and The Australian Skills Quality Authority (ASQA). We provide RPL accredited qualification within a short process and offer the RPL and a wide range of nationally recognized qualifications from Certificate III, IV in Business Administration, leadership Management to Diploma in Early childhood Education and Care.

02
The Challenge

UCT totally relied on direct online marketing on Facebook only and carried out the conventional brand promotion to engage people. The management team was troubling with the online marketing promotion of their social media platforms. The social media pages were not properly optimized, and the posted contents were not appropriate as per the company outlines. The attached graphics didn't meet the company's decor, and they failed to input related contexts to serve the audiences. UCT team was performing well in the traditional marketing sector but with low activities in the online business. Their digital marketing team failed to run any successful operation on media buying (Page/Contents Boosting), and as a result, their brand value was declining and losing leads in the RPL industry. Even there was no parameter controller for those media buying or page optimization, which caused low graphical flow in the online business for UCT. However, they wanted to change the work module for the media tasks and set ongoing online campaigns for each course under some specific goals and conditions.

Along with that, clients or students were dependent on online qualification services rather than visiting the distance. But the UCT team couldn't operate the formed RPL service promotions through digital marketing, which caused fewer students' engagement? The outturn was not very considerable, and the sales of RPL services were crashing within a short time. So, basically, the combination of media marketing, email marketing, event campaign, content posting, lead generation, and other online complications were the major issues to fix for Quadque Technology.

03
Our Approach

Quadque digital marketing team was assigned to operate the digital marketing sector of UCT to make the flow in online promotions and maintaining services. So, we started an operation program called 'UCT On-Marketing' to design, perform and maintain the digital platforms.

Comparing to previous online activities, we began our operation on media planning and did overall research for the UCT social platforms. We did our inspections on the media forms with all our elements and identified the primary problems. Then, our analyst team made a list of all media cons in an excel sheet. After that, we held a meeting with the UCT management to propose the entire matters regarding the media problems and budgeting.

We began media platforms set up and created new platforms as our initial tasks. Then our digital specialist optimized the overall scenario of the UCT Facebook business page; also, the other stages Instagram, Twitter, Snapchat, Tumbler, and Medium. To understand more depth of the results, we stepped into a plan to maintain a parameter and observed them in daily reports. After finalizing the page setup and putting the contexts, we showcased the RPL courses of UCT in the product section. Later, we planned to work on the target audiences and regions to run the operation. Oh, so we researched the market conditions and worked on the individual target group of people for centric courses. Moreover, we managed to attract a particular group of people to engage for better outcomes for each course. Following the UCT instructions, we stringed along with a working schedule on-demand service in various projects of UCT's events.

With the consequences of the operation, our digital marketing team made some significant modifications in the overall scenario of the online pages. Our designer team assisted in creating unique content considering the business theme. With their mesmerizing creative content idea for the media pages, we managed to publish 8-12 content per day to engage more visitors. In our daily operational task, we included various static posts and motion videos based on the events and course services. Even our creative team loved to work on multiple fun posts and unique, engaging posts for UCT's social media. Our designed posts were super attractive and highly focused on SEO-friendly optimized for the UCT. Along with that, we added more platforms to run the operational functions of their digital marketing. As well as we do maintenance jobs for the UCT media pages, and we had a schedule for sharing engagement posts in those media daily throughout the operation.

On our next step, the digital marketing team carried out with the UCT on-marketing operational tasks for the marketing pages with media buying, Facebook followers boosting, create product promotional content for each online plate, and also did the content rotations job for the total operation periods. We even optimized ads and promotional campaigns on special occasions or events by targeting Australian audiences. Along with those, we worked on page promotion to increase likes/followers, and we managed to operate a lead generation campaign for them within the duration. We also served with multiple video content courses and helped reach the target views in their YouTube channels. According to their budget and directions, we run some successful agent-based email marketing to grab potential leads.

The business developer team adopted different digital marketing strategies and applied those on various tools for more accuracy. For UCT media platforms, every day, our team had a planned schedule to share copy contexts, campaign promotions, blog publications, motion graphics content, ad sense copy, and other relevant services through our creative team. We followed a content calendar for all digital marketing tasks and prepared new ideas for the month. At the end of the month, we researched the overall outcomes of UCT's media marketing traffics, google SEO, branding, and sales demand. We mainly focused on the leads throughout team meetings every month. Our business development members helped forecast based on the current scenario and give various proposals at the meeting.

Eventually, the 'UCT On-Marketing' operation had to go through many phases and obstacles to keep the workflow smooth. We met various communication gaps with the UCT management team every day, and we faced a lack of information to complete our day-to-day activities. Still, we played a significant role in maintaining and modernizing the digital marketing framework to solve various UCT online business infrastructure matters.

04
Results

  • Managed to earn 300+ leads engagement for the RTO courses in the prior quarter months after Quadque accumulated in the UCT On-marketing operation.

  • The outcome hits more sales than usual and got many responses from the student engagement from this digital marketing operation.

  • The sales growth of RPL rises to 60% more, and the digital media impression raised to 6% on board.

  • The students were happy with the media surfaces, and the number of visitors got huge interested in the UCT's media pages.

  • From the digital marketing and active online campaign management, UCT has made a very significant improvement in brand awareness, which was 20 thousand plus reach for each month after the operation started.

  • They got substantial free website traffic flow with our active operation and got 20 plus assessment checks for every month constantly from the Quadque activities.

  • We managed to bring lots of page likes and followers for Facebook, Instagram, and other online media. Our YouTube video program for UCT had a smooth operation.

  • Along with this operation, we selected 20+ target groups, especially for the UCT function team. We even got huge responses from an email marketing campaign, which reached 1500 plus from one active event.

  • They bring remarkable success to beat other competitors in the RPL sales market. As a result, they were nominated as the finalist for the local business award in Australia from the marketing strategy of Quadque.

  • Overall, Quadque helped become the market leader and created values in the RPL industry around Australia.

quotes-01.png

"Quadque made an outstanding contribution to visual assessments in our online platform to create quality digital channels and excellent media contents. With the leading digital marketing and modern online campaigns services, they have developed the business brand value, grade and help to meet the target leads for our RPL business."

-Team UCT

WHO WE ARE

QuadQue is the best digital partner for every kind of web service and digital marketing solution. We are working with the world’s leading enterprises, SMEs, and technology challenges. We help many businesses to elevate the valuations through custom software development, identity design, digital marketing services & AI & IOT implications.

Have an idea? Let’s talk!