The way your approach looks and sounds at all touch-points is how your brand identity is expressed. To form an emotional bond and long-term loyalty with your customer, make sure your brand is clearly expressed.
Direct rivals will almost always market similar, if not identical, goods. Your brand identity serves to demonstrate the characteristics identified in your strategy that distinguish you from the competition. The emotional connectors that entice customers and make the product or service more appealing. It’s what helps premium goods to command higher prices than the standard. So you need to create a unique identity that will make your business a brand.
//Identity Promotes Recognition: People prefer to do business with companies with which they are already acquainted. Your company would be easy to recognize and remember if you have a clear and distinctive identity.
//Identity Builds Trust: Your brand communicates how serious you are about your business. When a customer buys from a brand, they have a certain level of expectation from that brand.
//Identity Carries Emotions: Buying is an emotional experience: when people buy from products they want, they feel happy. When people like a brand, they tell their friends about it.