The possibility of finding a smartphone user is close to a hundred percent probability nowadays. So having a mobile-friendly website is vital for your business. People now are likely to turn on their phones when they choose a product to purchase or brainstorm rather than turning on PCs or laptops. So a website not having a mobile-friendly application side by side will surely lose a lot of potential customers.
Fortunately, redesigning a website for mobile platforms is not a difficult task. But you need to focus on every minute details you put on your mobile app before shipping it for your users to have a great experience with it.
A website redesign if done right can improve the experience of your customers and turn it into one of your most valuable sales tools. A website designed perfectly can be your best sales rep. However. There is no room for shortcuts and negligence while redesigning your mobile-friendly website.
A website redesigned not meeting all the requirements will cost your company valuable time, effort, and money ending up with more harm than good to your marketing. So you need to do proper planning of all your work beforehand before you jump in to redesign your mobile-friendly website.
What is a Mobile-Friendly Website?
A mobile website is surely an application that you can use on your smartphone with or without the internet. The word friendly with the website is attached to emphasize that a mobile-friendly website is easy to use and navigate by the users. The website will be responsive that is it will fit the resolution of any device your viewer is viewing.
Moreover, the website will be self-sufficient with information to make the user understand the content of each page of the website. Lastly, a mobile-friendly website is a website that is easily navigated with a user-friendly interface for any viewer.
How to Make a Mobile-Friendly Website?
The raw code of a mobile-friendly website is the same HTML code as your desktop version of the same application. Both the desktop and mobile versions of your website will use the same links so that people do not accidentally get redirected to the wrong location.
The alteration of the resolution of a webpage on different screens is done through CSS. The CSS media queries are responsible to allow you to style elements based on the different viewport widths. The media queries are also important for different grid layouts, font sizes, margins, and padding that differ between screen size and orientation.
When do we need to redesign our website?
A mobile-friendly redesign is not always necessary nor is demanded. A website redesign only because it is not attractive or your competitors have done that is not a good reason to redesign your website. If your website is effectively serving its purpose and the users seem happy with the interface, there is no reason to change it. If you are satisfied with the implementation of inbound marketing your website is contributing then there is no need to redesign it.
Your analytics rather than your subjective opinions will be a better judge to know whether your website needs a redesign or not. If your business goals have shifted since you last launched your website or if the branding is outdated then it may be the perfect time to redesign your mobile-friendly website. The other factors to consider are the proper functionality of your website, content management system, and users’ comfort in navigating the website. Keeping all these factors in mind, you can come to a conclusion if it is time for you to redesign your mobile-friendly website.
The Ultimate Mobile-Friendly Website Redesign Checklist
If you have made up your mind to redesign your website you should always move forward with proper planning, research, and foresight to guide you through the tasks. You can finalize your planning to recreate your website in many different ways and steps but here are some of the essential ones you need to keep in mind
Know your audience
Before you start to design the interface for your website be very sure to know the users of your service. The UI of a website varies according to many factors but age is one of the prime ones.
A website designed for kids will be far different from a website for more older people. Ask questions to yourself to understand your user’s needs and demands. You can use a variety of tools to help you in this process such as analytics, E-commerce tracking, Persona development, basic QA, etc. By knowing more about your users you can strategize your interface design better and be unique from the rest of the mobile websites.
Set a smart goal
The main goal of redesigning a website should be made before starting to do the actual job. How well a website works for SEO and marketing should be kept in mind. A simple website that is easy to navigate by the user is far preferable to a more sophisticated interface. Make sure to define each and every functionality of your website so that you get a clear idea of the main purpose behind the redesigning of your website.
Analyze the Competition
The competitor’s website always gives an overview of the features that may be missing in one’s website. Moreover, the marketing strategies of the competitor’s website may redefine your approach to the customers in your own company. Needless to say, analyzing in-depth the competitor’s website can be really useful to strategize a better way of redesigning a mobile website.
Evaluate your CMS
What you can do with your site creation and redesign is limited by the CMS (content management system) you choose. Your website’s platform must strike a balance between alternatives and capabilities and the objectives you’re attempting to achieve. Make sure to choose a CMS that can deliver the right experiences to your customers online.
If you are looking for a website refresh, focus on design and functionalities to get the best marketing results. Narrow down your ultimate milestones to carry out your redesign. A website redesigned perfectly will help you meet your business goals. It can be used as a virtual business card, a brand advertisement, a lead generator, a showcase for products and services, and more.