ATT faced challenges with their online presence and brand promotions. The absence of a website, Google Business profile, and social media channels limited their ability to effectively showcase their training programs and reach their target audience. Without a website, ATT lacked a central hub where potential students could access information about the organisation, its courses, and facilities. This created a barrier to reaching and engaging with a wider audience who relied heavily on online platforms for research and decision-making. Additionally, without a Google Business profile, ATT missed out on the opportunity to enhance its visibility in local search results and provide essential business information to potential students, such as location, contact details, and reviews.
Due to the lack of social media platforms, it was hard for ATT to market their brand and connect with their audience. Social media sites are a great way to connect with students, share news and feedback, and take part in important conversations. But without these platforms, ATT had trouble communicating directly with their target audience. This made it hard to build brand recognition, get people involved, and respond quickly to questions or concerns.