BRIGHT COLLEGE was very much deliciated with the traditional term, but sadly they couldn't pull any best string to rise the online marketing. Quadque was assigned to perform their digital marketing tasks and provide other digital services according to the contract. As we got the work order, our delighted team just started their part of the job by deciding on an operation program named "Bright College Digital."
At first, we set up a Facebook business page, including various media accounts on Instagram, Twitter, YouTube, Snapchat, Medium, and other relevant platforms. As well as we did monitor jobs for the BRIGHT COLLEGE media pages. Then we inserted different contexts, product listings, and copy contents according to the on-demand requirements and had a daily schedule for sharing engagement posts in those media throughout the operation time. We allocated to publish 6-8 content posts per day, and our graphic designer made it possible according to each media specification. In the content list, we kept various static posts, motion graphics, multiple fun posts, unique articles/blogs, and engaging event posts for Bright College's social media. Our team planned to share copy contexts, campaign promotions, news publications, ad sense copy, and other relevant services for BRIGHT COLLEGE media platforms every month. Those graphical designs were super attractive and focused on SEO-friendly for online users.
Later on, we planned to set the target audiences and regions to operate different promotional campaigns. Following the target audience, the digital marketing team did the operational tasks for the online pages with media buying, Facebook followers boosting, creating product promotional content for each online plate, and the content rotations for the total operation periods. We even optimized ads and promotional campaigns on special occasions or events by targeting the BRIGHT COLLEGE audiences. We worked on page promotion to increase likes/followers and charged for operating lead generation campaigns from time to time. Along with that, we provided the services with video content and helped to reach the target views for their YouTube channels. The business development team approached different digital marketing strategies and applied those to a planned result. Based on the market condition and to attract the target group of people, we developed our reach by considering the client needs and scheduled to perform on-demand service in multiple events.
Besides that, we were promoted to follow a digital marketing calendar for all tasks and put new ideas for the month in advance. At the end of the month, we researched the overall outcomes of BRIGHT COLLEGE's media marketing traffic, google SEO, branding, and sales demand. Moreover, we were highly focused on the lead generation and solved various online issues throughout the daily team meetings.
Finally, the "BRIGHT COLLEGE Digital" operation had to go through many phases to keep the workflow on track. On a regular schedule, we faced communication gaps with BRIGHT COLLEGE management and got a lack of information to deliver our day-to-day activities. Still, we manage to operate a significant role in maintaining and modernizing the digital marketing framework to solve various BRIGHT COLLEGE online issues.