International Training and Educational Counsel

10 years of student counseling experience & education agency. -Team ITEC.



Student Counsel Center

Service Used

Digital marketing, Brand Marketing, Lead Generation Campaigns, Email marketing


ITEC Social Platforms

(Facebook, YouTube, Instagram, Twitter, Tumblr, Medium)


Copy Content, Visual Ad, Media post, blog post

Key Takeaways

Before we did anything, we took the time to research the trends in this sector. We also needed to comprehend how Australia's e-commerce sector operates. Our goal was to use engaging content on the ITEC website to produce informed product descriptions and promotional offers.

10 years of student counseling experience & education agency. -Team ITEC.


International Training and Educational Counsel (ITEC) is a renowned student Consultancy Agency that provides professional student qualifications and training in Australia. ITEC was established in 2011 with a longstanding reputation as one of Australia's leading education agencies. The head office of the ITEC is situated in Sydney, Australia. Now it started its business in multiple branches in Australia and Bangladesh for more active operations. In Australia, New Zealand, the United States, the United Kingdom, Canada, Malaysia, Europe, Asia, and South America, ITEC serves over 500 universities as well as a host of leading English language centers, technical colleges, and schools.

ITEC is associated with many partner institutes in Australia. The main activity of the ITEC is to provide education services, and they offer 50 plus registered qualifications. They contribute to proceeding with the information about the selection of the universities, admissions, courses, accommodations, and Student Visa services. Now it's providing migration and consultancy services and accumulating to multiple tasks regarding the study abroad.

The Challenge

ITEC was troubled with the online services of their social platforms and brand promotions. The social media pages were not properly optimized, and the contents were not suitable from the company's point of view. The attached images didn't fit the company's backdrop, and they failed to input related contexts to serve the audiences. ITEC team was performing well in the traditional marketing sector, but there were low activities in the online business. Their management failed to run any successful operation on media buying, and as a result, their brand value was declining, and losing leads in this industry. At that point, they wanted to adopt advanced technology for promotional tasks and needed to settle some specific goals under conditions.

Also, in this Covid pandemic, students depended on online education services rather than visiting the distance. But the team of ITEC couldn't perform the formed work line through digital promotions, and at that time, students' engagement was declining rapidly. As a result, the sales  were crashing within a short time, and the partners were not happy with the performance. Even there was no parameter controller for those media buying or page optimization, which caused low graphical flow in the online business for ITEC. So, basically, the combination of media marketing, email marketing, event campaign, content posting, lead generation, and other online fixing issues were the central concern for Quadque Technology.

Our Approach

The team of Quadque was highly concerned about the unpredictable situation of ITEC's digital services. So, we launched a program called ITEC immediately after we signed in. Considering the prior condition of the online platforms, we began our first step of the operation with the media platforms set up. Then our digital specialist optimized the overall scenario of the ITEC Facebook business page; the other media stages are Instagram, Twitter, Snapchat, Tumbler, and Medium. To know more depth of the results, we stepped into a plan to maintain a parameter and observed them in daily reports. After the finalization of the page setup and putting the contexts, we showcased the student counsel services of ITEC in the product section. Later, we planned to work on the target audiences and regions to set off the operation. So, we researched the market condition and attracted a particular group of people to engage for better results. Understanding the ITEC needs, we followed a working module on-demand service in various projects of ITEC's events.

Secondly, we adopted some significant changes in the overall outlook of the online pages by creating unique content considering the business theme. The creative designer's team helped with mesmerizing content for the media pages and published 8-12 pieces of content per day to engage more visitors. That daily task included various static posts and motion videos based on the events and services. Even our creative team loved to work on multiple fun posts and unique, engaging posts for ITEC's social media. Our designed seats were super attractive and focused on SEO friendly optimized for the ITEC. Along with that, we added more platforms to run the operational functions of their digital marketing. As well as we do maintenance jobs for the ITEC media pages, and we had a schedule for sharing engagement posts in those media daily throughout the operation.

During the sequences, the digital marketing team did the operational tasks for the online marketing page with media buying, Facebook followers boosting, create product promotional content for each online plate, and also did the content rotations for the total operation periods. We even optimized ads and promotional campaigns on special occasions or events by targeting the ITEC audiences. Along with those, we worked on page promotion to increase likes/followers, and we managed to operate a lead generation campaign for them. We also served with video content and helped to reach the target views in their YouTube channels. The business developer team adopted different digital marketing strategies and applied those on various tools for more accuracy. For ITEC media platforms, every day, our team had a planned schedule to share copy contexts, campaign promotions, blog publications, motion graphics content, ad sense copy, and other relevant services through our creative team. We followed a content calendar for all digital marketing tasks and prepared new ideas for the month. At the end of the month, we researched the overall outcomes of ITEC's media marketing traffic, google SEO, branding, and sales demand. We mainly focused on the leads throughout team meetings every month. Our business development members helped forecast based on the current scenario and give various proposals at the meeting.

Finally, the ITEC operation had to face many phases and obstacles to keep the workflow smooth. Every day we met communication gaps with ITEC management and lacked information to complete our day-to-day activities. Still, we played a significant role in maintaining and modernizing the digital marketing framework to solve various ITEC online business infrastructure issues.


  • The results from this digital marketing operation helped to get more sales than usual and got lots of leads from the student engagement within the operation period of 'ITEC  


  • 500+ leads were engaged for the courses every month after Quadque accumulated in the ITEC operation. The sales growth rises to 60% more. 


  • From digital marketing and active online campaign management, ITEC has made a tremendous improvement in brand awareness, which was 20 thousand plus reach for each month after the operation started. 


  • They got substantial free website traffic flow with our active operation and also got 50 plus assessment checks for every month constantly from the Quadque process.  


  • We managed to bring lots of page likes and followers for Facebook, Instagram, and other online media. Our YouTube video program for ITEC had a smooth operation. 


  • Along with this operation, we selected 20+ target groups, especially for the ITEC function team. We even got huge responses from an email marketing campaign, which reached 2000 plus from one active event. 


  • They bring remarkable success to beat other competitors in the market. As a result, they were nominated as the finalist for the local business award in Australia for the marketing strategy of Quadque. 


  • Overall, Quadque helped become the market leader and created values in the student counsel industry around Australia.



Quadque has contributed and assessments in our online platform to create quality digital channels and outstanding media contents. With the outstanding digital marketing and modern online campaigns services, they have developed the business brand value, grade and help to meet the target leads for our online business.
-ITEC Team

What we have learnt

ITEC was happy with our assistance. With the launch of their website, they noticed a noticeable boost in overall sales. For Quadque, undertaking projects like this one is always a thrilling challenge. In addition, we are thrilled to have provided this budding Australian e-commerce company with a fantastic website.

Company Benefits

Who We Are

Quadque is the best digital partner for ingenious web services and digital marketing solutions. We are working with the world’s leading enterprises and SMEs to address their technological obstacles. We help many businesses elevate their valuations through custom software development, identity design, digital marketing services, AI applications and IOT tools.

23+ Experts Worldwide

Our worldwide team of professionals possesses the right combination of talents and expertise for your technical needs. We have experienced groups of specialists.

50+ Happy Customers

We transform our clients' businesses in the major industry sectors with adaptable, innovative, powerful and value-based digital solutions that satisfy modern needs.