The team of Quadque was highly concerned about the unpredictable situation of ITEC's digital services. So, we launched a program called ITEC D.marketing immediately after we signed in. Considering the prior condition of the online platforms, we began our first step of the operation with the media platforms set up. Then our digital specialist optimized the overall scenario of the ITEC Facebook business page; the other media stages are Instagram, Twitter, Snapchat, Tumbler, and Medium. To know more depth of the results, we stepped into a plan to maintain a parameter and observed them in daily reports. After the finalization of the page setup and putting the contexts, we showcased the student counsel services of ITEC in the product section. Later, we planned to work on the target audiences and regions to set off the operation. So, we researched the market condition and attracted a particular group of people to engage for better results. Understanding the ITEC needs, we followed a working module on-demand service in various projects of ITEC's events.
Secondly, we adopted some significant changes in the overall outlook of the online pages by creating unique content considering the business theme. The creative designer's team helped with mesmerizing content for the media pages and published 8-12 pieces of content per day to engage more visitors. That daily task included various static posts and motion videos based on the events and services. Even our creative team loved to work on multiple fun posts and unique, engaging posts for ITEC's social media. Our designed seats were super attractive and focused on SEO friendly optimized for the ITEC. Along with that, we added more platforms to run the operational functions of their digital marketing. As well as we do maintenance jobs for the ITEC media pages, and we had a schedule for sharing engagement posts in those media daily throughout the operation.
During the sequences, the digital marketing team did the operational tasks for the online marketing page with media buying, Facebook followers boosting, create product promotional content for each online plate, and also did the content rotations for the total operation periods. We even optimized ads and promotional campaigns on special occasions or events by targeting the ITEC audiences. Along with those, we worked on page promotion to increase likes/followers, and we managed to operate a lead generation campaign for them. We also served with video content and helped to reach the target views in their YouTube channels. The business developer team adopted different digital marketing strategies and applied those on various tools for more accuracy. For ITEC media platforms, every day, our team had a planned schedule to share copy contexts, campaign promotions, blog publications, motion graphics content, ad sense copy, and other relevant services through our creative team. We followed a content calendar for all digital marketing tasks and prepared new ideas for the month. At the end of the month, we researched the overall outcomes of ITEC's media marketing traffic, google SEO, branding, and sales demand. We mainly focused on the leads throughout team meetings every month. Our business development members helped forecast based on the current scenario and give various proposals at the meeting.
Finally, the ITEC D.marketing operation had to face many phases and obstacles to keep the workflow smooth. Every day we met communication gaps with ITEC management and lacked information to complete our day-to-day activities. Still, we played a significant role in maintaining and modernizing the digital marketing framework to solve various ITEC online business infrastructure issues.